Review of Coca-Cola Company Essay Example | Topics and Well Written Essays - 1000 words

Review of Coca-Cola political party - Essay ExampleThis paper looks at these aspects and how they have helped the c tout ensembleer in its overall growth strategy. evolution and Performance over the last decade. According to most of its financial reports, the fellowship has continued to post estimable growth percentages in an increasing scale. In January 2000 the company underwent a major organizational realignment aimed at reduction the workforce around the world. This move was aimed at reducing or transferring responsibilities from various headquarters to smaller and plain more revenue-generating operating units. This move was also expected to streamline corporate resources. As a result, roughly 6000 thousand employees worldwide would be eliminated where 3,300 of these were in the United States. This process was to take place in the schedule year of 2000. In 2001 financial report, the company reported. that the net profit had been transformed from loss of 122 million in 199 9 to record a profit of 1.6 million in 2001. This turnaround was attributed to management actions that were seen to bring about useful volume growth and improving of economic conditions in emerging markets. One conspicuous development of the company is the introduction of 450 products in 2007 alone. These products gave the company an enlarge its portfolio hence giving the consumers a wide range to fill from .The Coca-ColaZero brand is one of the additional that is making a great difference for the company. Key Factors Enhancing reading Innovation is one of the most important aspects that have seen the company improve in its growth exponentially. The company has greatly utilized the social media to its advantage especially for marketing purposes. This has been specialisedally demonstrated through offensive market presence through advertising. In 2010 the company was actively involved in the sponsorship of the world cup. This proverb the company collaborate with renowned artiste s such as the Somalian hip hop artiste KNAAN who record an uplifting African-inspire track. This track was greatly used in commercials ran during the matches and was largely viewed online. The company further collaborated with You Tube in what is was seen as one of the greatest collaborations of the social media in a partnership that saw the Long Celebration, a campaign in which fans could view videos submitted by users from over 100 countries. Organizations continue to take advantage of globalization to influence the way they undertake their business. This has greatly favoured the Coca Cola company which has been able to expand into all various regions through various partnership programs. In 2004 Coca-Cola had a 25% world wide boldness volume in Latin America, 29% in North America, 22% in Europe, Eurasia and Middle East,6% in Africa and 18% in Asia. The companys has been strengthened by the strategy to operate in local anesthetic environments by catering for its requirements as t hey occur in individual countries. This company does this by working with merchandisers from the specific countries. For instance, the company sources bottlers in specific nations to work with. Report on Opportunities for Market Entry In new-fangled times, Coca-Cola has seen great potential in the Indian market. This has been aggravated by an analysis which indicated that on average the Indian people consume only 12 eight-ounce bottles of Coke